Whether it’s a retail or an online store, every firm is investigating the schemes of increasing sales. Well, making drastic changes to your marketing strategy or your online store may not be effective enough, but sometimes all it takes is developing and implementing small elements on your website can help it to grow.
The process of executing the changes is known as conversion optimization. It helps to enhance the percentage of online visitors, which then becomes paying customers. When a company begins an online business, conversion optimization is crucial. It is beneficial to maximize each visit to your website and the more of those visits turn into leads or customers, the better is the cash flow. For increasing online sales, some basic website changes are needed to implement. Below are a few statistics to help to increase online sales:

Leads:
Leads include the customers or the people who have shown an active interest in your products or services. It doesn’t include those typical visitors who have given their name, contact information and, authority to send them additional information. Leads are the major step in your online sales funnel. Below are some of the ways to measure the number of leads:

Email subscriber: When a website collects email address for a mailing list or newsletter, the number of email subscriber are considered as leads.

Register Users: If you invite users to register themselves to your website or online store, without even buying they are considered as leads.

Contact form Submission: Every site must have a contact form which users tend to fill to know more about your business and can initiate purchases.

Quote requests: The request applies for services. For example-If you are providing garden maintenance or website development, probabilities are potential clients may have contacted you to get an estimate on what their project would cost.

All the ways can help you get the leads. So, when it comes to marketing your business online, it is necessary to keep a track of the leads.

Increase Conversion Rate:
If you are planning to increase your conversion rate, it is necessary to know the rate depends on what you want users to do on a page. It includes the number of visitors who perform the action divided by the number of visitors who don’t.
For example: If you want to conclude the conversion rate for the month, look for those unique visitors who clicked on the “Buy Now” button on that page throughout the month.
Then, divide those visitors by the total number of visitors for the same month. The goal of the website is to increase the leads. If you are measuring the email subscribers to your newsletter, you can create a squeeze page to the achieve email addresses. It helps you to get the overall conversion rate by comparing the subscribers you get from that page with the total number of visitors to that page. When the goal of each page of the website is separate then, there are various ways of measuring the conversion rate.

Bounce Rate and Exit Rate:
Both the rates give an idea about how many people are leaving the page or the website but, it is necessary to know the difference between them. Bounce Rate depicts the percentage of the visitors who visit one page and then leave. A high bounce rate indicates that most visitors who probably didn’t dig deeper into your products.

The exit rate can be estimated by looking at your users’ behavior throughout your website and seeing how they navigate through the site.