Search engine optimization is a buzzword these days. A quick search for online marketing strategies and you are sure to encounter the phrase. But before you even call up the best SEO Company in Abu Dhabi, have you stopped to wonder the benefits that this strategy brings to your business?

Starting with the basics, what is SEO?
Search engines play a critical role in our day-to-day lives. We hop online to search for things we wish to learn, places we would love to visit, questions we need answers to, items we want to purchase among many other things. Search engine optimization is the purest form of practice of ranking a site on search engines to bring valuable and relevant organic traffic to a website. A number of ranking factors determine if and how you will achieve this. But you should note that these factors keep shifting from time to time as the leading search engines (like Google, Yahoo, Bing) strive to outsmart users who seek to exploit the system.

Today, with every business moving online, it is necessary to invest in SEO to attract eyeballs to your platform. If you lack an effective SEO strategy, you may end up missing all the benefits that we’ll list below. Luckily, you do not have to be an SEO guru to leverage these advantages. Working with the best SEO Company in Abu Dhabi can help you achieve your goals without having to go through the stress yourself.

SEO enhances both the quality and quantity of traffic to your site without you having to pay a cent. As stated earlier, a range of aspects goes into play when search engines assess the health and helpfulness of your site to recommend it to its users. The stronger your web design and content is, the higher you’ll rank on SERP over time. As an entrepreneur, you are not just competing against other small business in your local market – there are also the big corporations that are well known across the globe as well as online-only options business that have low innovative features and overhead. That’s why you need high-end SEO solutions to gain an edge against these other groups.

Here are the top benefits of SEO for small businesses

Helps you create a user-friendly site

There is more to SEO than just optimizing your platform for search engines – and that is the focus on human value. With so many websites available online, people won’t waste any time on sites that are not clean, well-structured, and cluttered. SEO involves efforts to help your site to perform better and ensure your users are having an easy time navigating from one page to the other. If you get your on-page SEO right, you are sure to please your users, and consequently, search engines – and that’s a win-win situation for everyone.

Allows you to tap into the market share

Search engine optimization is and will continue to be the most effective way to engage prospects and clients alike. And it doesn’t have to be complicated. SEO can be as simple as generating quality content that informs and educates your clients or ensuring your site speed is fast. According to statistics, 76,077 Google searches are done every second, and that 75% of all smartphone owners search first before making any buying decision. SEO efforts allow your platform to show up in the top spots of search engine results pages (SERPs) whenever a client performs a relevant search.

Helps you to stand out and increase your client base

If you are like most entrepreneurs, you likely started your website to set yourself apart from your peers and enhance your client base. But without SEO, all these could only be wishful thinking. SEO isn’t just an affordable marketing effort; it also brings in clients who are actively looking for the solutions that you are offering. If you are willing to put in the effort, SEO will attract “targeted” traffic to your site, and eventually help convert them into buying clients – which brings us to the next point.

Improves your conversion rates

Some strategies can bring users to your site, but superior SEO will make them stay. Remember, a site that’s search engine optimized is user-friendly, loads faster, and is responsive (it fits in any screen – whether it’s on mobile, desktop, etc.). Sites that are optimized grab and hold user attention and also subtly nudge them to take action.

Helps you stand out

SEO efforts allow your site to rank higher on search engine pages. If you are consistent with optimizing your website for search engines, you are likely to list on the top spots, ahead of your peers. Ranking higher is a big plus because sites on the top spots on SERPs get the most clicks. On top of that, SEO also helps you build your brand awareness and come out as an industry leader in your market.